How to set-up email campaigns for your organisation
Email marketing is as relevant as ever and it is important to make sure you are getting the most value out of yours. According to Statista, in 2020 there were…
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Your target audience universe questions answered
What is a target audience universe? A ‘target audience universe’ refers to the total population of organisations or individuals who share common characteristics that make them potential customers for a…
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Behind the curtain of bulk data suppliers: The questions you should be asking
Bulk data providers are often the first suppliers you’re likely to approach when looking for new B2B leads or prospect data. They have a firm grip on the market and…
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Exploring the benefits of data mining for media brands
The constant stream of customer data from several sources is not just intimidating but paralysing to many media brands. This onslaught can put a stop to any efforts to organise…
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How to fix common data challenges in the media industry
The media industry is bigger than it has ever been, with the rise of the internet and digital media seeing an explosion in the ways companies can reach their audiences.…
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Revealing the problems event owners face with data
Event owners have a complex relationship with the B2B data used for visitor and exhibitor promotions. This data is crucial to the success of an event, if built and managed…
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6 step strategy for marketing and sales data
Designing and implementing a modern data strategy for a business is a complex task that if done well will transform the value of data held by a business significantly and…
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