What is a target audience universe? A ‘target audience universe’ refers to the total population of organisations or individuals who share common characteristics that make them potential customers for a…
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Bulk data providers are often the first suppliers you’re likely to approach when looking for new B2B leads or prospect data. They have a firm grip on the market and…
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The constant stream of customer data from several sources is not just intimidating but paralysing to many media brands. This onslaught can put a stop to any efforts to organise…
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The media industry is bigger than it has ever been, with the rise of the internet and digital media seeing an explosion in the ways companies can reach their audiences.…
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Event owners have a complex relationship with the B2B data used for visitor and exhibitor promotions. This data is crucial to the success of an event, if built and managed…
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Designing and implementing a modern data strategy for a business is a complex task that if done well will transform the value of data held by a business significantly and…
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