Exploring the benefits of data mining for media brands
The constant stream of customer data from several sources is not just intimidating but paralysing to many media brands. This onslaught can put a stop to any efforts to organise…
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How to fix common data challenges in the media industry
The media industry is bigger than it has ever been, with the rise of the internet and digital media seeing an explosion in the ways companies can reach their audiences.…
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Revealing the problems event owners face with data
Event owners have a complex relationship with the B2B data used for visitor and exhibitor promotions. This data is crucial to the success of an event, if built and managed…
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6 step strategy for marketing and sales data
Designing and implementing a modern data strategy for a business is a complex task that if done well will transform the value of data held by a business significantly and…
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