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Category: Business

 Behind the curtain of bulk data suppliers: The questions you should be asking
5 October 2023Data Build

Behind the curtain of bulk data suppliers: The questions you should be asking

Bulk data providers are often the first suppliers you’re likely to approach when looking for new B2B leads or prospect data. They have a firm grip on the market and…

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 Exploring the benefits of data mining for media brands
14 September 2023Business

Exploring the benefits of data mining for media brands

The constant stream of customer data from several sources is not just intimidating but paralysing to many media brands. This onslaught can put a stop to any efforts to organise…

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 How to fix common data challenges in the media industry
10 August 2023GDPR

How to fix common data challenges in the media industry

The media industry is bigger than it has ever been, with the rise of the internet and digital media seeing an explosion in the ways companies can reach their audiences.…

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 Revealing the problems event owners face with data
27 July 2023Business

Revealing the problems event owners face with data

Event owners have a complex relationship with the B2B data used for visitor and exhibitor promotions. This data is crucial to the success of an event, if built and managed…

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 6 step strategy for marketing and sales data
8 April 2021Business

6 step strategy for marketing and sales data

Designing and implementing a modern data strategy for a business is a complex task that if done well will transform the value of data held by a business significantly and…

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