Database marketing is the practice of collecting and using data to create more personalised, relevant, and effective communications with clients and prospects. …
How you can improve marketing results through better-managed data What is data management? B2B marketing data management involves the collection, organisation, and …
The Data Business is the latest service provider to have undertaken the step into the future of Artificial Intelligence (AI) support with …
In the ever-evolving landscape of digital communication, email remains a cornerstone for organisations to deliver personal and professional correspondence. However, this year …
Law firms encounter various challenges when dealing with B2B data. Five of the most common themes we see law firms face are …
Cold emailing is a powerful tool for connecting with new prospects and clients. However, its effectiveness hinges on avoiding common pitfalls that …
Email marketing is as relevant as ever and it is important to make sure you are getting the most value out of …
What is a target audience universe? A ‘target audience universe’ refers to the total population of organisations or individuals who share common …
What is data enrichment? Data enrichment is the process of adding additional information to a dataset. It involves merging and appending first-party …
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