Can we trust our starting point?
Assess audience quality, structure and segmentation through an Audience Health Score. Understand where the underlying data supports analysis and where it limits confidence.
A bigger database. A clearer picture?
A growing contact count can still leave important audiences out of reach.
Perhaps registration growth is slowing. Your campaigns keep reaching familiar segments. Or your team is being asked to enter a new market without knowing how much of it you already cover.
Audience & Market Intelligence helps you understand what sits behind the numbers, so you can decide whether to make better use of your existing audience or expand into the gaps.
Clarity before investment
Give marketing, sales and leadership a shared view of your audience and the opportunities ahead.
Assess audience quality, structure and segmentation through an Audience Health Score. Understand where the underlying data supports analysis and where it limits confidence.
Explore the sectors, organisation types, job functions, seniority levels and personas represented in your audience, using the classifications relevant to your objectives.
Use UMap market mapping to compare your audience with an agreed target market. Identify missing organisations and underrepresented groups across sectors and geographies.
Interpret the gaps against your commercial goals. Prioritise the segments, organisations and markets that merit attention, with practical recommendations for what to do next.
AI-supported. Expert-interpreted.
We combine your audience data, market mapping and research with human interpretation. The work is shaped around the decisions you need to make.
Agree your audience, objectives, sectors and geography. Establish what the assessment needs to answer.
Review quality, composition and segmentation to understand your current position and analytical limitations.
Compare your audience with the defined market universe to examine coverage, penetration and gaps.
Review findings through AI-supported analysis and expert judgement, then set out growth priorities and next steps.
Confidence matters. Where information cannot be confidently verified, we flag it for further investigation. Findings are interpreted within the agreed market definition and the reliability of the available data.
What you take away
A clear view of where you stand, what it means and where to go next.
Your executive audience intelligence report brings the findings together in a format your teams can use for audience planning, targeting and commercial discussions.
Discuss your assessmentTypical deliverables · agreed to your brief
What the questions look like in practice
These illustrative scenarios show how the service can inform a decision. They are not published client results.
Events / Audience development
A logistics exhibition has strong representation in established audience groups, but registrations are slowing. Comparing its database with the wider market could reveal emerging buyer groups it has overlooked.
The decision: which new audience segments should the next acquisition plan prioritise?
B2B / Market expansion
A specialist care sector provider believes it has broad coverage. Audience and market analysis could show that its database is concentrated in one part of the market, with adjacent segments underrepresented.
The decision: which adjacent markets and priority accounts deserve further investment?
Agree how to track progress. Market coverage, audience growth and segmentation can inform your review. Campaign engagement, registrations and commercial opportunities can help assess later activity; analysis alone does not guarantee those outcomes.
A clear brief. A clear boundary.
Net-new contact acquisition, data cleansing, data enrichment, bespoke database building, campaign execution and CRM implementation are excluded from this offer.
If the findings point to data work, we can discuss a separate brief for Data Building, Data Enrichment, Validation or Campaign Data Readiness. Any follow-on work is agreed separately.
An easy place to begin
Share your objectives and the questions you want answered. We’ll agree the scope and data requirements before the assessment begins.
Provide only data you have authority and permission to share. Agree the transfer method and processing arrangements with the team before sending files. Specialist governance or international requirements should be reviewed during planning.
Your questions, answered
Start with the question that matters to your business. We’ll help shape an assessment around it.
A health check examines audience data quality. Audience & Market Intelligence also looks at composition, compares your audience with the wider market and interprets the commercial implications of the gaps.
We compare your existing audience with an agreed market universe to assess coverage and penetration. The findings depend on the market definition and available evidence; we highlight uncertainty and gaps in the underlying information.
Yes. A key output is a set of growth opportunity recommendations and a priority action plan, shaped around your objectives. This helps you judge which segments, organisations or markets to explore next.
Not always. The opportunity may lie in making better use of the audience you already have. If expanding coverage is a priority, any contact acquisition or data building is scoped separately.
Timing depends on dataset size, market complexity, geography, the depth of analysis and the availability of your data. We agree the delivery schedule once the brief is defined.
The assessment delivers intelligence and recommendations. We can discuss separately scoped data services where appropriate. Campaign execution and CRM implementation are outside this offer.
Start with an audience assessment
Tell us about your audience and the market you want to reach. We’ll discuss an Audience Intelligence Report or Audience Health Score assessment and agree the right starting point for your objectives.
Start with a conversation. Agree the scope before sharing your data.