Easyfairs tech europe

Background

When Easyfairs’ Tech Portfolio—a leading trade show organiser—came to us, they were sitting on a goldmine of data but struggling to unlock its potential. Their event data was fragmented, poorly managed, and underperforming, putting limits on their marketing engagement, VIP attendance, and overall event success.

The Challenge
Easyfairs faced several critical challenges with their event data:

• Large volumes of data, but no cohesive data strategy
• Duplicated records causing inefficiencies and inaccuracies
• Siloed data, making it hard to leverage actionable insights
• Poor engagement and conversion rates, leading to missed opportunities

They needed a solution to clean, unify, and optimise their data, alongside a strategy that could drive long-term growth and better event performance.

Our Approach
Our team of B2B data experts stepped in with a structured, consultative plan to transform their data into a powerful asset for sustainable growth:

1. Comprehensive Data Audit
   We began with a thorough audit of their data to identify the extent of duplication, gaps, and inefficiencies. This gave us a clear roadmap for the improvements required.

2. Data Cleansing and Enrichment

   • A complete data cleansing process removed duplicate records and inaccuracies, improving the overall condition and usability of their database.
   • An ongoing data enrichment programme ensured that their data remained high-quality, accurate, and current.

3. Streamlining and Unifying Data
   We brought together fragmented datasets from across their events into one centralised database. This single customer view provided Easyfairs with greater clarity and control over their event data.

4. Qualified Prospect Flow
   We created a system to deliver a steady flow of qualified, high-quality prospective visitor contacts—ideal for targeting VIP attendees and driving event attendance.

5. Strategic Data Planning
   Beyond operational fixes, we developed a comprehensive and workable data strategy tailored to Easyfairs’ long-term goals. This strategy ensures their data continues to drive sustainable growth and event success well into the future.

The Results
Our expertise and consultative approach delivered impressive, measurable outcomes for Easyfairs Tech Portfolio:

• 42% increase in marketing engagement and conversion: Clean and actionable data empowered their marketing campaigns to perform at a much higher level.
• Increase in high-quality VIP attendance: A more targeted database led to a higher number of VIP attendees at their events, enhancing the overall event experience.
• Improved exhibitor re-bookings and revenue growth: Stronger attendee quality resulted in satisfied exhibitors, driving higher retention rates and revenue gains.

Our Passion in Action
This partnership demonstrates how our expertise in B2B data can transform challenges into opportunities. For Easyfairs, we didn’t just clean up their event data—we created a foundation for sustainable growth, delivering actionable insights and a strategic roadmap for success.

Conclusion
Easyfairs Tech Portfolio’s journey with The Data Business showcases the impact of a clear and actionable data strategy. By turning messy, siloed data into a valuable asset, we’ve enabled them to drive better event outcomes, stronger exhibitor satisfaction, and sustainable business growth.

Is your event data working as hard as it should be? Let’s talk.