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Day: 14 October 2024

The Complete Guide To Maintaining A Fully Validated Marketing Database
14 October 2024Data Cleanse

The Complete Guide To Maintaining A Fully Validated Marketing Database

How to Cleanse Your B2B Database for Maximum Accuracy Keeping your B2B database clean and accurate is essential for successful marketing, sales, and communication. An outdated or inaccurate database can…

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The Power of Segmentation: How The Biggest Events Draw in Attendees
14 October 2024Events Sector

The Power of Segmentation: How The Biggest Events Draw in Attendees

In today’s competitive B2B events landscape, gathering data is only the first step. The real value comes from using that data to create personalised and highly targeted experiences for attendees,…

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