Your Marketing Budget Is Leaking—And Bad Data Is to Blame

You’re investing in campaigns, running ads, and pushing emails—but what if a chunk of your budget is going straight down the drain?

B2B data decays at a rate of 30% per year (Gartner).
Poor-quality data costs businesses an average of 15-25% of their revenue (Harvard Business Review).

If your CRM is packed with outdated contacts, duplicate entries, and inaccurate firmographics, your team is chasing the wrong leads, targeting the wrong personas, and wasting ad spend on people who will never convert.

That’s not just inefficiency—it’s real money lost.

How Bad Data Burns Through Your Marketing Budget

Wasted Ad Spend – You’re paying for impressions and clicks from the wrong audience. Targeting decision-makers? If your CRM is outdated, you’re likely targeting ex-employees or irrelevant job roles instead.

Email Campaigns That Flop – High bounce rates, low open rates, and plummeting sender reputation—all caused by sending emails to invalid contacts. Every undelivered email is a wasted opportunity and wasted budget.

Sales Chasing Dead Leads – Your sales team relies on marketing-qualified leads (MQLs). If your CRM is full of bad data, they’re calling disconnected numbers and emailing outdated addresses instead of closing deals.

Ineffective Automation – CRM-driven automation is only as good as the data feeding it. If your data is inaccurate, your personalised campaigns miss the mark, reducing engagement and conversions.

Skewed Analytics & Poor Decisions – If your reporting is based on bad data, your marketing strategy is built on false assumptions—leading to misallocated budgets and poor ROI.

How to Stop the Budget Drain – Fast

Clean Your CRM Regularly – Audit your database every quarter to remove duplicates, update records, and verify contact details.

Enrich Your Data – Use data providers to enhance your records with up-to-date job titles, industries, and firmographics.

Automate Data Hygiene – Implement tools that validate, deduplicate, and refresh records in real time.

Improve Lead Scoring – Ensure your MQL criteria are based on accurate, complete data so sales only pursues high-quality leads.

Align Sales & Marketing with Better Insights – Work with clean, enriched data to target the right audience and improve campaign ROI.

Final Thought: Bad Data = Burnt Budget

Dirty data doesn’t just create inefficiencies—it actively drains your marketing spend with zero return. Fix it, and you cut waste, boost campaign performance, and drive higher-quality leads into your pipeline.

Want better marketing ROI? Let us help you start with better data.