How you can boost your membership through better-managed data Trade associations thrive on robust membership bases, and growth is essential for sustainability and impact. Here’s a comprehensive guide on how…
Read More
Understanding your audience universe is the first step to success in business. To understand what they really want and need; you first need to know and possess your marketable audience…
Read More
Outsourcing B2B data can be a strategic decision for organisations looking to improve their marketing and sales activities. By outsourcing B2B data, businesses can benefit from access to freshly researched,…
Read More
Migrating B2B data can be a complex process, but with careful planning and execution, you can ensure a smooth, stress-free transition for your valuable data. Our easy 10-step guide will…
Read More
Data is the driving factor of every great marketing campaign, but if your data is weak and improperly used, then your marketing endeavours will suffer accordingly. Enriching your data with…
Read More
On 4 January, Google began phasing out third-party cookies for Chrome users affecting marketers that rely on these nuggets of data for tracking and targeting purposes. The feature called Tracking…
Read More
1. Targeted Outreach Accurate marketing data enables B2B marketers to identify and target their ideal customer profiles more effectively. With precise information about industry verticals, company sizes, and decision-makers, marketers…
Read More
Database marketing is the practice of collecting and using data to create more personalised, relevant, and effective communications with clients and prospects. Maintaining a high-quality database is essential for the…
Read More
How you can improve marketing results through better-managed data What is data management? B2B marketing data management involves the collection, organisation, and analysis of data specifically related to business-to-business (B2B)…
Read More
Law firms encounter various challenges when dealing with B2B data. Five of the most common themes we see law firms face are data accuracy, lack of data analysis skills, data…
Read More