Your easy 10-step guide to migrating B2B data
Migrating B2B data can be a complex process, but with careful planning and execution, you can ensure a smooth, stress-free transition for your valuable data. Our easy 10-step guide will…
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How data segmentation leads to marketing campaign success
Data is the driving factor of every great marketing campaign, but if your data is weak and improperly used, then your marketing endeavours will suffer accordingly. Enriching your data with…
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How Google’s third-party cookie removal will affect your marketing
On 4 January, Google began phasing out third-party cookies for Chrome users affecting marketers that rely on these nuggets of data for tracking and targeting purposes. The feature called Tracking…
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5 reasons why a B2B marketer should use accurate marketing data
1. Targeted Outreach Accurate marketing data enables B2B marketers to identify and target their ideal customer profiles more effectively. With precise information about industry verticals, company sizes, and decision-makers, marketers…
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How to create a database marketing strategy in 5 easy steps
Database marketing is the practice of collecting and using data to create more personalised, relevant, and effective communications with clients and prospects. Maintaining a high-quality database is essential for the…
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Your 10-step guide to better B2B data management
How you can improve marketing results through better-managed data What is data management? B2B marketing data management involves the collection, organisation, and analysis of data specifically related to business-to-business (B2B)…
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5 major data challenges for law firms and how to overcome them
Law firms encounter various challenges when dealing with B2B data. Five of the most common themes we see law firms face are data accuracy, lack of data analysis skills, data…
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How to set-up email campaigns for your organisation
Email marketing is as relevant as ever and it is important to make sure you are getting the most value out of yours. According to Statista, in 2020 there were…
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Your target audience universe questions answered
What is a target audience universe? A ‘target audience universe’ refers to the total population of organisations or individuals who share common characteristics that make them potential customers for a…
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Behind the curtain of bulk data suppliers: The questions you should be asking
Bulk data providers are often the first suppliers you’re likely to approach when looking for new B2B leads or prospect data. They have a firm grip on the market and…
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