In the dynamic landscape of B2B marketing, efficiency and ROI are critical metrics that can make or break a company’s success. However, one of the most overlooked elements contributing to…
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In the B2B landscape, data is the cornerstone of successful marketing and sales strategies. However, managing and maintaining high-quality data is challenging. Businesses often face several data issues that can…
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You may be producing the best marketing content out there, have planned a water-tight campaign and invested in the platforms to send and monitor your email marketing’s performance, but if…
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Introduced in 2016 and enforced in 2018, the General Data Protection Regulation (GDPR) is the most comprehensive data protection law passed to date. For those involved in B2B marketing, there…
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Database marketing is the practice of collecting and using data to create more personalised, relevant, and effective communications with clients and prospects. Maintaining a high-quality database is essential for the…
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In the ever-evolving landscape of digital communication, email remains a cornerstone for organisations to deliver personal and professional correspondence. However, this year new email guidelines have been introduced by two…
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Cold emailing is a powerful tool for connecting with new prospects and clients. However, its effectiveness hinges on avoiding common pitfalls that can hinder your outreach efforts. Understanding these mistakes…
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Email marketing is as relevant as ever and it is important to make sure you are getting the most value out of yours. According to Statista, in 2020 there were…
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What is email segmentation? Email segmentation is the process of organising your email recipients into specific groups. This allows you to send more targeted and relevant content to each segment…
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Email marketing is a powerful tool for businesses to connect with their audience, drive engagement, and achieve conversions. With new trends and technologies constantly emerging, it’s crucial to stay ahead…
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