Database marketing is the practice of collecting and using data to create more personalised, relevant, and effective communications with clients and prospects. Maintaining a high-quality database is essential for the…
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In the ever-evolving landscape of digital communication, email remains a cornerstone for organisations to deliver personal and professional correspondence. However, this year new email guidelines have been introduced by two…
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Cold emailing is a powerful tool for connecting with new prospects and clients. However, its effectiveness hinges on avoiding common pitfalls that can hinder your outreach efforts. Understanding these mistakes…
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Email marketing is as relevant as ever and it is important to make sure you are getting the most value out of yours. According to Statista, in 2020 there were…
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What is email segmentation? Email segmentation is the process of organising your email recipients into specific groups. This allows you to send more targeted and relevant content to each segment…
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Email marketing is a powerful tool for businesses to connect with their audience, drive engagement, and achieve conversions. With new trends and technologies constantly emerging, it’s crucial to stay ahead…
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A cold email is only as good as its subject line. If a lead is not prompted to open your outreach, it’s a wasted effort. Your subject line is critical,…
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1. We specialise in supporting businesses to realise the potential of their data Data is vital to improving your marketing, but it can be a challenge for your business to…
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January is a great opportunity for marketing professionals to take stock and prepare for changes and developments to the industry in the next year, which will be vital to increasing…
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We’ve all heard it at some point, email marketing is out, and social media is in. Although social media is splitting marketing budgets, email isn’t going anywhere and still remains…
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