The Problem
Constant data attrition, Invalid Contacts, Unusable Data data, harming your Business reputation and worse
The average B2B database decays by over 30% annually. Valuable contacts leave jobs, switch departments, or get promoted, all of which diminish the quality and effectiveness of your sales and marketing data. This results in higher costs and inefficiencies.
If you're using outbound email marketing, safeguarding your email domain reputation is crucial for reaching your audience's inbox. Bounce rates over 5% can swiftly harm your reputation, boost spam rates, and risk your domain getting blacklisted.
Effective outreach is vital to securing new and returning business. A database with high invalidity rates will fail to produce the effective returns in generating leads and prospects. This is a waste of precious efforts and resources and will result in poor campaign engagement rates
The Solution
Stop data decay in it's tracks, A full Data Cleanse keeps your data accurate and actionable
Our data cleansing service begins by merging and de-duplicating records across all your databases. We then take it a step further with comprehensive data validation, including meticulous manual checks by our team of data experts, ensuring the highest level of accuracy and reliability.
By highlighting and eliminating redundant and incorrect entries, a database cleanse reduces wasted resources on undeliverable emails, failed outreach, and missed opportunities. This optimises the efficiency of your marketing spend and improves overall return on investment (ROI).
Regular and thorough database cleansing eliminates the financial drain of maintaining and importing large amounts of inaccurate or redundant data. This reduces the cost associated with storage, marketing waste, and compliance risks, ultimately improving your bottom line.
Working with Barnaby West and The Data Business has been an absolute pleasure for Media Connexions.
Their expertise and dedication have significantly contributed to the success of our events, as evidenced by the notable increase in pre-registration numbers and overall attendance at our 2023 show.
Founder & Managing Director, Media Connexions
The original project The Data Business undertook to help us with our database had immediate impact and the results in the first year were impressive.
The Data Business continue to support us in maintaining and building our database and have helped us create one of the best retail and hospitality sector database in the UK, which has helped in growing our revenues across the business.
I am very glad we chose The Data Business and they have had a key role in growing our business.
MANAGING DIRECTOR - THE RETAIL BULLETIN
Working with The Data Business helped us with the thinking to move forwards with our databases and they also communicated about data in a way that we could understand.
It was one of the best decisions we’ve made to invest time and money in sorting out our databases and enabled us to really develop our targeted marketing.
I highly recommend Chris and his team to any company looking to get a proper strategy for their databases.
MANAGING DIRECTOR - ALCHEMY CONTRACT PUBLISHING LTD
We’ve used The Data Business for several years for bespoke list builds and reverification. Not only do we get great engagement rates from the data, but Chris and the team are always very helpful and diligent.
They have a good understanding of the industries we operate in, meaning that we can give them very detailed briefs, which they deliver to the exact specifications we ask for. Highly recommend their data services.
DATA OPERATIONS MANAGER - INCISIVE MEDIA
Simply, they are the best we have worked with. We would not look anywhere else for our data strategy needs.
The Data Business team tailor their high level, methodical, performance driven expertise to every campaign we have run with them.
Their support of our Podcast Show launch was fundamental to its success.
The Podcast Show
For the last few years, Chris and his dedicated team of researchers have consistently provided us with high quality data services in a timely manner - always with excellent communication, on time and within budget.
They fulfil our data needs and requirements urgently and efficiently. It truly is a pleasure working with The Data Business.
DATA CAMPAIGN MANAGER - SHARD FINANCIAL MEDIA
If any of you out there are looking to purchase some marketing data, then I absolutely have to let you know about Barnaby West at The Data Business.
They are a genuinely brilliant company that has helped us out immensely with a customised data list in the past month - AND the customer service from Barnaby has been phenomenal.
I know it can be hard to find a reliable source of purchasable marketing data, so I can highly recommend bookmarking these guys.
PFS Global
I’ve worked with many database-building businesses, including an internal one, and the service provided by The Data Business far exceeded previous experience. Communication was provided throughout the relationship and the data was provided on time and exactly what we had asked for.
I would happily work with Barnaby and his team again for future data jobs and would highly recommend them to both my colleagues and external peers. Thank you for making this process so easy.
Portfolio Marketing Manager, Montgomery Group
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