Reach every corner of your target audience universe
Recognising the size of your target audience is the first step in successfully promoting your business.
Our Universe Map (UMap) shows you the true size of your target audience and where you are missing future clients so that you can close the gaps and engage with these newly found prospects.
UMap uses thousands of business categories and pairs these with your chosen geographical area to pull a complete database of unique organisations to fit your target universe.
How it works
- 1. Once we receive the criteria of the audience you are looking for, we start our search.
- 2. UMap locates the audience you need and builds a comprehensive report.
- 3. This report is then verified by our data researchers who deliver your complete target audience in your chosen format (e.g. Excel doc, Google spreadsheet).
Client example
One of the largest accountancy events in the UK was looking to ensure they were not missing out on engaging with the full potential of their target universe.
Within 24 hours, UMap was able to use multiple search engines to pull a universe of 17,776 qualified organisations and their company details.
Our data researchers then constructed a marketing data build of senior decision-makers to grow our client’s outreach by over 120% and achieve a 36% growth in registrations three months before their event.
Benefits of knowing your target audience
- Laser-focused marketing campaigns – When you know your target audience like the back of your hand, you can craft marketing campaigns that hit their sweet spot, addressing their needs, desires, and pain points.
- Overtaking the competition – Knowing your target audience helps you identify opportunities to set your business apart from your rivals. By addressing your audience’s specific needs, you can create a niche in the market that gives you an extensive competitive advantage.
- Increasing ROI – Understanding your target audience means you can allocate resources to the most impactful strategies and channels. This focused approach minimises wasted efforts and maximises your return on investment, ensuring your marketing budget works harder for you.
Pricing
£550 for up to 50,000 organisations.
FAQs
How is the area to search decided?
We work to your exact requirements. For example, if you need a target audience of marketing agencies in London, UMap will search this area for you and return the results in seconds. The geographical area chosen can be as small as a village or as large as a continent.
How many categories can I have searched?
There is no limit, we can search for one or as many categories as you need.
What if I’m paying for something I already have?
Before we begin the audience building process, we ask that you provide use with an exclusion list so that we only compliment your current data with new information. This means you only pay for new data that meets your requirements and nothing else.
The Cleanse & Replenishment
- Validation & analysis of contact data status
- Single out invalid contacts for replenishment
- Replenish database with like-for-like replacements
- Track & trace contacts to their new organisations
