Overall grade: Excellent
Audience Health Score
TDB Master Database_030726_enriched.xlsx · generated 07 Jul 2026 16:06
Usable Data Score = Fill Rate × Valid Format % — a field only counts when it's both filled in and looks like a real value.
| Field | Column in File | Fill Rate | Valid Format % | Usable Data Score | Grade |
|---|---|---|---|---|---|
| Executive Email | Executive Email | 100.0% | 100.0% | 100.0% | Excellent |
| Job Title | Job Title | 95.2% | 100.0% | 95.2% | Excellent |
| Job Functions | Job function | 86.3% | 100.0% | 86.3% | Excellent |
| Seniority | Seniority | 83.4% | 100.0% | 83.4% | Good |
Usable Data Score = Fill Rate × Valid Format % — a field only counts when it's both filled in and looks like a real value.
| Field | Column in File | Fill Rate | Valid Format % | Usable Data Score | Grade |
|---|---|---|---|---|---|
| Organisation Linked | Associated Company | 96.7% | 100.0% | 96.7% | Excellent |
| Organisation Website | website | 100.0% | 100.0% | 100.0% | Excellent |
| Organisation Sector | sector | 84.1% | 100.0% | 84.1% | Good |
| Organisation Type | org_type | 84.1% | 100.0% | 84.1% | Good |
| Organisation Subtype (column missing) | org_subtype | 0.0% | 0.0% | 0.0% | Critical |