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		<title>The Data Business</title>
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		<description><![CDATA[The Data Business]]></description>
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			<title>Capabilities &#8211; Data Building</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 15:28:36 +0000]]></pubDate>
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			<title>Capabilities &#8211; Data Enrichment</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 08:05:51 +0000]]></pubDate>
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			<title>Capabilities &#8211; Data Validation &#038; Cleansing</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 08:04:23 +0000]]></pubDate>
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			<title>Capabilities &#8211; Segmentation &#038; Categorisation</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 08:03:52 +0000]]></pubDate>
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			<title>Capabilities &#8211; Audience Mapping</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 08:03:20 +0000]]></pubDate>
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			<title>Capabilities &#8211; Email Validation</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 08:02:50 +0000]]></pubDate>
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			<title>Capabilities &#8211; TDB-AI</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 08:02:09 +0000]]></pubDate>
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			<title>Capabilities &#8211; Entriq</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 08:01:21 +0000]]></pubDate>
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			<title>Customer Solutions &#8211; Sales Prospect Intelligence</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 08:00:53 +0000]]></pubDate>
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			<title>Customer Solutions &#8211; Audience &#038; Market Intelligence</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 08:00:26 +0000]]></pubDate>
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			<title>Customer Solutions &#8211; Data Quality &#038; Database Health</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 07:59:58 +0000]]></pubDate>
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			<title>Customer Solutions &#8211; Campaign Data Readiness</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 07:59:11 +0000]]></pubDate>
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			<guid><![CDATA[https://thedatabusiness.net/customer-solutions-customer-audience-segmentation/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/customer-solutions-customer-audience-segmentation/]]></link>
			<title>Customer Solutions &#8211; Customer &#038; Audience Segmentation</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 07:58:31 +0000]]></pubDate>
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			<guid><![CDATA[https://thedatabusiness.net/customer-solutions-data-management-ongoing-enrichment/]]></guid>
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			<title>Customer Solutions – Data Management &#038; Ongoing Enrichment</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 07:26:13 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thedatabusiness.net/event-audience-mapping/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/event-audience-mapping/]]></link>
			<title>Your Database Isn&#8217;t Your Market: Are You Missing Your Next Event Audience?</title>
			<pubDate><![CDATA[Tue, 20 Oct 2026 06:08:01 +0000]]></pubDate>
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			<guid><![CDATA[https://thedatabusiness.net/contact-b2b-data-experts/]]></guid>
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			<title>Contact Us</title>
			<pubDate><![CDATA[Mon, 19 Oct 2026 11:41:19 +0000]]></pubDate>
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			<guid><![CDATA[https://thedatabusiness.net/insurance-audience-mapping-market-coverage/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/insurance-audience-mapping-market-coverage/]]></link>
			<title>Is Your Insurance Marketing Limited by the Data Already in Your CRM?</title>
			<pubDate><![CDATA[Tue, 13 Oct 2026 07:57:04 +0000]]></pubDate>
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			<guid><![CDATA[https://thedatabusiness.net/things-your-event-data-should-be-able-to-tell-you/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/things-your-event-data-should-be-able-to-tell-you/]]></link>
			<title>Things Your Event Data Should Be Able to Tell You</title>
			<pubDate><![CDATA[Mon, 21 Sep 2026 08:26:38 +0000]]></pubDate>
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			<guid><![CDATA[https://thedatabusiness.net/how-much-of-your-target-audience-is-actually-in-your-event-database/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/how-much-of-your-target-audience-is-actually-in-your-event-database/]]></link>
			<title>How Much of Your Target Audience Is Actually in Your Event Database?</title>
			<pubDate><![CDATA[Tue, 01 Sep 2026 07:52:29 +0000]]></pubDate>
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			<title>About</title>
			<pubDate><![CDATA[Mon, 24 Aug 2026 09:39:57 +0000]]></pubDate>
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			<title>Resources Page</title>
			<pubDate><![CDATA[Mon, 24 Aug 2026 09:09:51 +0000]]></pubDate>
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			<guid><![CDATA[https://thedatabusiness.net/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/]]></link>
			<title>The Data Business &#8211; Bespoke B2B Data Services</title>
			<pubDate><![CDATA[Mon, 24 Aug 2026 09:09:05 +0000]]></pubDate>
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			<guid><![CDATA[https://thedatabusiness.net/planning-your-2027-event-marketing-budget-start-with-your-data/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/planning-your-2027-event-marketing-budget-start-with-your-data/]]></link>
			<title>Planning Your 2027 Event Marketing Budget? Start With Your Data</title>
			<pubDate><![CDATA[Mon, 17 Aug 2026 07:28:26 +0000]]></pubDate>
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			<pubDate><![CDATA[Tue, 04 Aug 2026 14:17:06 +0000]]></pubDate>
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			<title>FAQs</title>
			<pubDate><![CDATA[Thu, 30 Jul 2026 23:11:24 +0000]]></pubDate>
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			<title>Our Solutions</title>
			<pubDate><![CDATA[Thu, 30 Jul 2026 23:07:59 +0000]]></pubDate>
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			<guid><![CDATA[https://thedatabusiness.net/2025-event-data-playbook/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/2025-event-data-playbook/]]></link>
			<title>The 2025 Event Data Playbook</title>
			<pubDate><![CDATA[Mon, 27 Jul 2026 01:54:24 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/whats-inside-other-the-iceberg-hiding-in-your-b2b-audience-data/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/whats-inside-other-the-iceberg-hiding-in-your-b2b-audience-data/]]></link>
			<title>What&#8217;s Inside &#8220;Other&#8221;? The Iceberg Hiding in Your B2B Audience Data</title>
			<pubDate><![CDATA[Tue, 14 Jul 2026 07:48:24 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/why-successful-event-campaigns-are-planned-months-before-launch/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/why-successful-event-campaigns-are-planned-months-before-launch/]]></link>
			<title>Why Successful Event Campaigns Are Planned Months Before Launch</title>
			<pubDate><![CDATA[Mon, 06 Jul 2026 11:07:23 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/the-growth-asset-in-your-crm-accelerating-next-years-event-revenue-today/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/the-growth-asset-in-your-crm-accelerating-next-years-event-revenue-today/]]></link>
			<title>The Growth Asset in Your CRM: Accelerating Next Year’s Event Revenue Today</title>
			<pubDate><![CDATA[Mon, 29 Jun 2026 08:01:10 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/b2b-events-how-ai-turns-audience-signals-into-pipeline/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/b2b-events-how-ai-turns-audience-signals-into-pipeline/]]></link>
			<title>B2B Events &#8211; How AI Turns Audience Signals into Pipeline</title>
			<pubDate><![CDATA[Mon, 22 Jun 2026 09:01:09 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/the-4-secrets-to-keeping-your-exhibitors-happy/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/the-4-secrets-to-keeping-your-exhibitors-happy/]]></link>
			<title>The 4 Secrets to Keeping Your Exhibitors Happy</title>
			<pubDate><![CDATA[Tue, 16 Jun 2026 09:33:12 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/launch-your-event-campaign-without-the-stress/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/launch-your-event-campaign-without-the-stress/]]></link>
			<title>Launch Your Event Campaign Without the Stress</title>
			<pubDate><![CDATA[Mon, 08 Jun 2026 14:30:35 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/7-essential-pre-campaign-data-checks-every-event-team-should-complete/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/7-essential-pre-campaign-data-checks-every-event-team-should-complete/]]></link>
			<title>7 Essential Pre-Campaign Data Checks Every Event Team Should Complete</title>
			<pubDate><![CDATA[Wed, 27 May 2026 07:55:31 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/the-right-time-to-improve-event-data-for-better-campaigns/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/the-right-time-to-improve-event-data-for-better-campaigns/]]></link>
			<title>The Right Time to Improve Event Data for Better Campaigns</title>
			<pubDate><![CDATA[Tue, 12 May 2026 08:02:53 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/heres-how-to-drive-more-vip-visitors-and-exhibitor-bookings/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/heres-how-to-drive-more-vip-visitors-and-exhibitor-bookings/]]></link>
			<title>Here&#8217;s How To Drive More VIP Visitors and Exhibitor Bookings</title>
			<pubDate><![CDATA[Mon, 27 Apr 2026 15:58:01 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/five-steps-to-hassle-free-data-segmentation-for-event-marketing/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/five-steps-to-hassle-free-data-segmentation-for-event-marketing/]]></link>
			<title>5 Steps to Hassle-Free Data Segmentation for Event Marketing</title>
			<pubDate><![CDATA[Wed, 15 Apr 2026 08:36:13 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/testimonials/sophie-ferrier-raccoon-media-group/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/testimonials/sophie-ferrier-raccoon-media-group/]]></link>
			<title>Sophie Ferrier, Raccoon Media Group</title>
			<pubDate><![CDATA[Wed, 08 Apr 2026 09:24:54 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/5-steps-to-hassle-free-data-segmentation-for-event-marketing/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/5-steps-to-hassle-free-data-segmentation-for-event-marketing/]]></link>
			<title>5 Steps to Hassle-Free Data Segmentation for Event Marketing</title>
			<pubDate><![CDATA[Tue, 07 Apr 2026 07:59:16 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/how-segmenting-event-data-drives-event-success-and-revenue-growth/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/how-segmenting-event-data-drives-event-success-and-revenue-growth/]]></link>
			<title>How Segmenting Event Data Drives Event Success and Revenue Growth</title>
			<pubDate><![CDATA[Wed, 25 Mar 2026 09:17:14 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/what-happens-to-your-event-when-your-data-is-compromised/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/what-happens-to-your-event-when-your-data-is-compromised/]]></link>
			<title>What Happens to Your Event When Your Data Is Compromised?</title>
			<pubDate><![CDATA[Tue, 17 Mar 2026 08:36:07 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/dont-let-your-attendees-dictate-your-event-data/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/dont-let-your-attendees-dictate-your-event-data/]]></link>
			<title>Don’t Let Your Attendees Dictate Your Event Data</title>
			<pubDate><![CDATA[Mon, 16 Feb 2026 08:43:41 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/when-your-b2b-event-data-feels-out-of-control/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/when-your-b2b-event-data-feels-out-of-control/]]></link>
			<title>When your B2B event data feels out of control</title>
			<pubDate><![CDATA[Mon, 09 Feb 2026 09:01:15 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/how-b2b-events-protect-roi-by-understanding-their-true-audience/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/how-b2b-events-protect-roi-by-understanding-their-true-audience/]]></link>
			<title>How B2B Events Protect ROI by Understanding Their True Audience</title>
			<pubDate><![CDATA[Mon, 02 Feb 2026 09:13:32 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/the-single-biggest-frustration-in-b2b-events/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/the-single-biggest-frustration-in-b2b-events/]]></link>
			<title>The Single Biggest Frustration in B2B Events</title>
			<pubDate><![CDATA[Mon, 26 Jan 2026 09:10:24 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/why-every-event-needs-a-data-governance-plan-in-2026/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/why-every-event-needs-a-data-governance-plan-in-2026/]]></link>
			<title>Why Every Event Needs a Data Governance Plan in 2026</title>
			<pubDate><![CDATA[Mon, 19 Jan 2026 09:17:42 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/why-q1-event-campaigns-are-won-or-lost-in-your-database/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/why-q1-event-campaigns-are-won-or-lost-in-your-database/]]></link>
			<title>Why Q1 Event Campaigns Are Won or Lost in Your Database</title>
			<pubDate><![CDATA[Mon, 12 Jan 2026 09:06:41 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thedatabusiness.net/whats-happened-to-your-event-database-while-you-were-away/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/whats-happened-to-your-event-database-while-you-were-away/]]></link>
			<title>What’s Happened to Your Event Database While You Were Away?</title>
			<pubDate><![CDATA[Mon, 05 Jan 2026 08:42:13 +0000]]></pubDate>
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			<link><![CDATA[https://thedatabusiness.net/guides/]]></link>
			<title>Guides</title>
			<pubDate><![CDATA[Wed, 17 Dec 2025 12:33:18 +0000]]></pubDate>
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			<guid><![CDATA[https://thedatabusiness.net/data-glossary/]]></guid>
			<link><![CDATA[https://thedatabusiness.net/data-glossary/]]></link>
			<title>Data Glossary</title>
			<pubDate><![CDATA[Wed, 17 Dec 2025 11:30:26 +0000]]></pubDate>
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