Food & Beverage Retail Trade Show

Background

A leading food and beverage retail industry trade show faced a growing crisis: illegitimate visitors were infiltrating their events to steal exhibitor stock. The problem had escalated to a point where the event’s reputation was severely damaged, and loyal exhibitors were turning away.

The Challenge

The client needed a way to:

• Validate and secure their visitor registration data.
• Eliminate fraudulent sign-ups.
• Restore trust and credibility with exhibitors and attendees alike.

With their reputation on the line, the client turned to us to implement a data-driven solution to solve this critical issue.

Our Approach

We deployed our powerful data validation technology alongside our dedicated team of data experts to tackle the problem head-on. Here’s what we delivered:

1. Database Audit & Validation: We analysed their entire visitor sign-up database, identifying and removing invalid, duplicate, and illegitimate records.
2. VIP Segmentation: By securing the database, we created a refined, high-quality list of verified VIP attendees.
3. Long-Term Data Strategy: We equipped the client with processes and best practices to maintain clean, legitimate registration data for future events.

The Results

The impact of our work was both immediate and transformational:

• 100% Clean Database: The client received a validated, secure database of legitimate VIP attendees.
• Exhibitor Confidence Restored: Exhibitors returned, confident their stock was safe and the event was secure.
• More Bookings: The improved attendee quality led to a surge in exhibitor bookings for future shows.

Event Reputation Rebuilt: The trade show regained its status as a premier industry event, trusted by exhibitors and attendees.

Is your event data working as hard as it could? Let’s talk.