The 2025 Event Data Playbook
Enhance Your Event Team's Knowledge and Use of Data.
Event data is redefining event success, enabling smarter decisions, personalised experiences, and greater commercial value. A well-managed database increases VIP visitor attendance, sponsor ROI, and exhibitor experiences, powering a new era of data-driven events.
Packed with strategies, templates, and expert advice, the 2025 Playbook helps you build and optimise your database to keep your events ahead of the competition.
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THE DATA STRATEGY USED BY CLOSERSTILL, EASYFAIRS, AND NINETEEN GROUP
Highlights Include:
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- How to source high-quality visitor and exhibitor data
- Maximising value through effective data segmentation
- Personalised, data driven marketing strategies
- Building a data-driven team culture
- Trends shaping the future of events data
